My Process At a Glance
I aim to actively engage my intuitive, analytical, critical and creative mindset.
While no two projects are alike, the way I think about and approach user experience design is rather straightforward, and can be summarized below:
1. Research to Understand
I rely on my primary and secondary research to define project goals, and learn about the product and the stakeholders. I rely on empathy to understand the user's perspective, goals, pain points, abilities and more.
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User Interviews
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Stakeholder Interviews
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Secondary Research
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Content Audits
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Competitive Analyses
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Heuristic Evaluations
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Questionnaires
2. Synthesize to Define
Pulling together what I've learned, I model representative experiences, tasks and mindsets to articulate the user's perspective, and define and frame the problem statement.
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Affinity Maps
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Empathy Maps
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Personas
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Mind Maps
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Experience Maps
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User Task Analysis
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User Journeys
3. Determine the Structure
Visualizing and diagramming the user interaction is something I do in tandem with prototype development, as it is informed by user feedback on user testing and serves to guide later iterations.
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Information Architecture
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User Stories
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User Flow Diagrams
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Wireframes
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Site Maps
4. Ideation
Collaboration is essential to any ideation process, whether through team brainstorming or engaging in participatory design with stakeholders and customers.
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Structured Brainstorming
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Ideation Workshops
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Concept Organization
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Problem Framing
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Rough Sketching
5. Test the Prototype
Getting timely and useful feedback on prototyped ideas in a structured or informal setting is crucial to the iterative process.
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User Testing
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Usability Testing
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Card Sorting
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A/B Testing
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Guerrilla Testing
6. Refine & Repeat
The feedback from the testing is what drives the iterative process, giving me essential insight into refining the prototype, rethinking the interaction, even generating more concepts.
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Discussions
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Interviews
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Feedback
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Validation
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Rethinking / Pivot